You say “Do Right, Love Texas®” a lot. What does that mean?

Do Right, Love Texas® is indeed something we say a lot. It’s kind of a motto, kind of a slogan, but is definitely the frame through which we operate the business. We believe that running a business is more than just about making a living; it comes with the responsibility to be a positive influence on your community. We aspire to build a company that embodies the principles of the Texas spirit: friendship to others, pride of craftsmanship, and stewardship of the land. That's the type of company we’ve always wanted to work for.

Do Right, Love Texas® is a registered trademark of the Chisos Boot Company.